Art Director, Center for Cross-Cultural Design
As a strategist, writer and designer, Antonio Garcia leads business development, planning and concepting for broadscope branding initiatives and marketing campaigns. Through his experience designing for corporate giants, he has leaned a valuable lesson: hype can never substitute for authenticity. So in an industry that measures success in dollar signs and popular trends, he is determined to prove sustainability, transparency, ethics and ethnography create meaningful experiences, engaging interactions and powerful business innovation.
> Visit www.centercrosscultural.org/
To watch Antonio’s presentation from RGD Ontario’s ACCESS-ABILITY: Design Accessibility Conference, follow the link below:
> http://vimeo.com/channels/accessability
To view a transcript of Antonio’s presentation, click below:
Authenticity x Design: Communication Across (sub) Cultures
